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What characterizes digital campaigning?

  1. A public demonstration event

  2. An online effort using various digital channels

  3. Lobbying parliament for legislative changes

  4. A traditional advertising campaign

The correct answer is: An online effort using various digital channels

The correct answer highlights that digital campaigning refers to an online effort utilizing various digital channels to reach and engage with voters or audiences. In today's political landscape, campaigns leverage social media, websites, email, and other online platforms to disseminate information, mobilize support, and engage in two-way communication with constituents. This approach allows for targeted messaging that can be adjusted based on real-time feedback and analytics, making it a dynamic tool for political engagement. The other options reflect different forms of political activity that do not encapsulate the essence of digital campaigning. Public demonstration events are primarily physical gatherings aimed at raising awareness or advocating for a cause, while lobbying involves direct interaction with policymakers for legislative influence, and traditional advertising campaigns focus on print or broadcast media rather than the interactive, online nature of digital platforms.